AQA A-level Sociology Media: New media - Significance of the new media in contemporary society

Detailed lesson with lots of scaffolding based on adaptive teaching that help students understand the difference between cultural optimists and cultural pessimists view of new media, explain the significance of the new media on contemporary society based on cultural optimists and cultural pessimists' views and to analyse and evaluate these views.

Covers the following key terms:

Neophiliac ​

Cultural optimist ​

Cultural pessimist

Covers the following sociologists:

McNair​

McLuhan​

Fenton (from Topic 2)​

MacKinnon​

Newman and Levy

Makes links to the following key terms students might know: New media vs old/ traditional media – Social media – Interactivity – Virtuality – Digitality – Dispersal – Hyper-textuality – Digital divide – Digital underclass - Top-down control of the media - Bottom- up control of the media - Cultural chaos - Tabolidisation – Hyper-reality – Simulacra -Pluralism -

ANSWERS TO THE MAIN ACTIVITY INCLUDED

Includes a 20 marker with detailed scaffolding

Requires the information in textbook - 'SOCIOLOGY For AQA Volume 2 by Browne, Blundell & Law.