A detailed lesson exploring media ownership and the relationship between ownership, control and media content. Scaffolded activities support students in comparing manipulative/instrumentalist, dominant ideology/hegemonic and pluralist approaches.
Key terms covered: Media ownership, concentration of ownership, vertical integration, horizontal integration, global ownership, conglomeration and diversification, global conglomeration, synergy, technological convergence, Lords of the Global Village, ideology, Marxism, Neo-Marxism, hegemony, agenda-setting, gate-keeping, news values and pluralism.
Key sociologists: Curran and Seaton, Bagdikian, Gramsci, Althusser and Philo/the Glasgow Media Group.
Makes reference to key terms students might know that link: structuralism and interactionism, ownership, ideology, capitalism, false consciousness, secondary socialisation and the means of production, media output, formal and informal controls over media
A starter activity interpreting media ownership data, with prompts and deeper-thinking questions.
Think–Pair–Share to learn key terms and strategies for understanding and remembering definitions.
A media ownership matching activity and an accompanying answer slide.
Scaffolded comparison tables, explanations, examples and evaluation points - PRINT IN A3
Teaching to all progress check using finger responses
A 20-mark evaluation question, planning scaffold and partially completed model plan.
ANSWERS TO MAIN ACTIVITIES INCLUDED - INCLUDING CRITICISMS AND ANALYSIS FOR MAIN ACTIVITY
REQUIRES textbook - 'SOCIOLOGY For AQA Volume 2 by Browne, Blundell & Law
RESOURCES CAN BE FOUND AT THE END OF PPT.
A detailed lesson exploring media ownership and the relationship between ownership, control and media content. Scaffolded activities support students in comparing manipulative/instrumentalist, dominant ideology/hegemonic and pluralist approaches.
Key terms covered: Media ownership, concentration of ownership, vertical integration, horizontal integration, global ownership, conglomeration and diversification, global conglomeration, synergy, technological convergence, Lords of the Global Village, ideology, Marxism, Neo-Marxism, hegemony, agenda-setting, gate-keeping, news values and pluralism.
Key sociologists: Curran and Seaton, Bagdikian, Gramsci, Althusser and Philo/the Glasgow Media Group.
Makes reference to key terms students might know that link: structuralism and interactionism, ownership, ideology, capitalism, false consciousness, secondary socialisation and the means of production, media output, formal and informal controls over media
A starter activity interpreting media ownership data, with prompts and deeper-thinking questions.
Think–Pair–Share to learn key terms and strategies for understanding and remembering definitions.
A media ownership matching activity and an accompanying answer slide.
Scaffolded comparison tables, explanations, examples and evaluation points - PRINT IN A3
Teaching to all progress check using finger responses
A 20-mark evaluation question, planning scaffold and partially completed model plan.
ANSWERS TO MAIN ACTIVITIES INCLUDED - INCLUDING CRITICISMS AND ANALYSIS FOR MAIN ACTIVITY
REQUIRES textbook - 'SOCIOLOGY For AQA Volume 2 by Browne, Blundell & Law
RESOURCES CAN BE FOUND AT THE END OF PPT.
